Wmmr-fm Still Leading The Pack

Posted: January 09, 1986

Can anybody catch WMMR-FM (93.3)?

For the third consecutive quarter, the album-oriented rock station knocked out all comers in the Arbitrons - scoring the highest numbers in its 17-year history during the Sept. 19-to-Dec. 11 ratings period.

WMMR morning man John "Wake Up and Smell the Croissants Burning" DeBella was again the dominant personality in the 6-to-10 a.m. drive-time slot. The ''Morning Zoo" head trainer celebrated his impressive 11.3 audience share by shelling out $145 for a bottle of '79 Roederer Cristal Rose.

DeBella's colleagues Pierre Robert (10 a.m. to 2 p.m.) and Joe Bonadonna (2 to 6 p.m.) also ruled their respective time periods, with Mike Jackson of dance WUSL-FM (98.9) repeating as king of the 7 p.m.-to-midnight crowd.

Adult-contemporary WSNI-FM (104.5) showed the largest gain, jumping from 11th place in the summer to No. 7, with a gain of 1.4 share points. WCAU-AM (1210), home of the Phillies, suffered the largest drop - 1.8 points - and fell from eighth to 12th place.

The 11th-to-20th-place stations, in order: soft-hits WKSZ-FM (100.3), up

from No. 16 in the summer; news/talk WCAU-AM; adult-rock WIOQ-FM (102.1); adult-contemporary WIP-AM (610); country WXTU-FM (92.5); album-oriented rock WYSP-FM (94.1); Top-40 WZGO-FM (106.1); classical WFLN-FM (95.7); oldies WFIL- AM (560), and urban contemporary WHAT-AM (1340).

Frank Ford's all-talk WDVT-AM (900) was dead last among the 27 area stations rated with a zero share. It had a 0.3 in the summer numbers.

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Cheers flash: The on-again, off-again romance between combative lovebirds Sam (Ted Danson) and Diane (Shelley Long) will be off - permanently - when the NBC sitcom has its sixth season in 1987-88. Plenty of time to plan ahead, all you romantics.

Long has told the producers that she won't be waiting tables at Cheers beyond the completion of her five-year contract. She wants to concentrate on her film career. (She'll be seen in the Steven Spielberg-produced The Money Pit in the spring.) Danson, however, has signed for a sixth season. Way to go, Sammy.

Joey Reynolds update: The fired WFIL-AM wacko will fill in all next week for vacationing morning man Scruff Connors at WYSP-FM. Reynolds has worked with Connors a few times, but he wants a show of his own at the rock station.

"I'd like to find a place for Joey, but I have no slot now," says WYSP program director Andy Bloom. "The only place I can foresee him working is in the mornings. My preference is to have Joey and Scruff work together, if we can work something out."

It hasn't been a real good week for Remington Steele star Stephanie Zimbalist. She was one of the last to hear that Roger Mudd's American Almanac was being given Steele's 10 p.m. Tuesday slot, beginning in March. Said she: ''I'm not sure we're the ones who should be moved."

Now there are rumors that the Steele producers may have her character, Laura Holt, marry leading man Remington Steele (Pierce Brosnan) to boost ratings. "They'll do it over my dead body," she says. "If they write in a wedding, they can find someone else to play Laura."

Channel 10 New Jersey correspondent Ann Devlin will replace Charles Thomas as the principal reporter on the 11 p.m. newscast, beginning Monday. It's a big promotion for the highly regarded Devlin, who joined WCAU-TV in June 1984. Thomas moves to Channel 29 on Monday. . . . Speaking of Channel 29, Fran Viola has left Channel 3, where she was a newswriter, to become an associate producer there. . . . Bill Wright Sr., 53, a disk jockey at the old WIBG-AM (1958-69) and host of Uncle Bill's Fun Shop on Channel 12 in the 1960s, has been named a staff announcer for children's programming at Channel 57. He begins tomorrow. . . . Carol Saline of WDVT-AM (900) has applied to be NASA's journalist-in-space. . . . "No Comment" Department: Marilyn Klinghoffer, whose husband, Leon, was murdered last year during the hijacking of the Achille Lauro cruise ship, is talking to several producers about selling her story for a TV movie. . . . Channel 10 is a finalist in the major-market TV division of the prestigious Alfred I. du Pont-Columbia University Awards in Broadcast Journalism for its MOVE coverage. Winners will be announced Feb. 5.

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