Segel's new executive staff will help to promote and sell an array of merchandise to an initial audience of more than 5.1 million cable-television viewers nationally. They will order through a toll-free 800 telephone number.
The home-shopping program now employs about 40 people, but the staff will grow to about 300 by the end of next month, Segel said.
By next year, when the network is running at full steam, QVC will have a work force of 500 to 600 telephone operators in addition to its executive and support staff, he said.
While the leading home shopping program, Home Shopping Network,
concentrates on closed-out merchandise, QVC will sell mostly products new to the market. It will open its own quality-testing laboratory in its new headquarters in Goshen Corporate Park, East Goshen, Chester County.
QVC's common stock price has risen about 70 percent since 2.5 million shares were first sold to the public on Sept. 5 at $10 a share.
On Friday, Segel announced the appointment of eight new vice presidents for QVC.
They include: Douglas S. Briggs, formerly a Franklin Mint marketing vice president, to QVC senior vice president and director of marketing research and planning; Stanley N. Bennett, formerly Franklin Mint vice president and creative director, to QVC senior vice president and executive art director, and Louis J. Danna, formerly Franklin Mint purchasing director, to purchasing director at QVC.
Other new vice presidents named on Friday were: Gary R. Ozaroff, who was a senior vice president and a general merchandise manager for Richway Division of Federated Department Stores, to QVC executive vice president and general merchandise manager; D. Bruce Sellers, formerly marketing vice president for the Prism cable television network, to QVC senior vice president and director of affiliate relations; Michael N. Roberts, formerly marketing operations director for Ameritech Corp.'s mobile-telephone subsidiary, to QVC's distribution director; Ronald D. Giles, who was a vice president of broadcast operations for Warner Cable in Pittsburgh, to QVC senior vice president and executive producer, and Gary F. Mathern, formerly executive director of human resources at CIT-Alcatel Inc., to QVC human resources director.