Hooray For Hollywood . . . But Which One?

Posted: October 16, 1986

HOLLYWOOD, Fla. — From the halls of Congress to the shores of south Florida, a 60-year-old city and a world-famous film community fight for the right to call themselves Hollywood.

U.S. Rep. Larry Smith, D-Hollywood, Fla., took to the floor of the House of Representatives yesterday to protest the request by Hollywood, Calif., to trademark its name.

"If Tinseltown is successful, what next?" Smith asked. "Rome, Georgia, vs. Rome, New York? Portland, Oregon, vs. Portland, Maine? We may have a war between the cities starting on the steps of the U.S. Patent Office."

If the patent office grants the trademark to Hollywood, Calif., merchants on the other side of the country would have to print Hollywood, Fla., on their wares or pay royalties to the Chamber of Commerce in movieland. A decision is expected within two months.

"The almost 150,000 residents of Hollywood, Florida, love their name, all 60 years of history, and they will resist - to the death, if necessary - to protect and preserve Hollywood, Florida," Smith said. "We have just begun to fight."

Meanwhile, Hollywood, Fla., Mayor Mara Giulianti is preparing to debate the issue Nov. 14 with Bill Welsh, president of the Hollywood, Calif., Chamber of Commerce.

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