Casey, sources said. Doak and Shrum created the controversial "guru ad" that speared Casey's opponent, Republican William W. Scranton 3d, for his involvement with transcendental meditation in the early 1970s.
Doak and Shrum will replace Neil Oxman, who left Goode's campaign a few weeks ago to work for Goode's opponent in the Democratic primary, former District Attorney Edward G. Rendell.
Todd Bernstein, the Goode campaign's press secretary, refused to comment on the choices yesterday, saying only that "the mayor planned to formally
announce our campaign team this week."
Meanwhile, Jon Macks, a local consultant who led campaigns for Goode's mayoral opponents in 1983, has said he will join Doak and Shrum in Washington.
Macks said Friday that he would move to Washington and do media work for a variety of candidates, who may or may not include Goode.
Macks once worked for Rendell in a campaign for district attorney. In 1983, he directed the unsuccessful campaigns of both then-Democrat Frank L. Rizzo and Republican John J. Egan Jr. against Goode.
Rochon, 49, an accountant and businessman, was New Orleans Mayor Ernest Morial's chief consultant in his two successful election campaigns. He handled the same job for Morial's successor, Sidney Barthelemy. Morial was the city's first black mayor. Barthelemy, who is also black, had been a New Orleans city councilman and a bitter enemy of Morial's for years.
In the Morial administration, Rochon held the job of New Orleans chief administrative officer for several years. The post is comparable to managing director in Philadelphia.
Campaign consultants who have worked with Rochon regard him highly, saying that he is an expert at getting out the vote, particularly in black precincts. They say he is also skillful with direct-mail techniques for fund-raising and voter turnout.
