In your recent editorial "What to do about smoking ads," you deftly avoid your responsibility to the public's health and welfare by invoking the First Amendment. If you truly feel cigarette smoking is harmful and that cigarette ad revenue is not a compelling issue in the matter, then why not run matching anti-smoking ads to better educate the public? These ads can be paid for by increasing the advertising costs for the smoking ads. After all, "it is better to tax and educate."



