Magazines Measure For Size

Posted: April 09, 1987

Quick on the heels of the vaunted Fortune 500 list of the biggest U.S. manufacturing companies comes two other lists, both of which contend they do a better job of measuring bigness than Fortune magazine.

For the 19th consecutive year, Forbes Magazine next Monday will publish its list of the 500 biggest companies in market value. And for the second year in a row, Business Week, on April 17, will publish its list of the 1,000 biggest companies in market value, which is a company's per-share stock market price times the number of shares outstanding.

Besides market value, the Forbes 500 also ranks companies by sales, profits and assets. General Motors sold the most goods in 1986, but Exxon made the biggest profit. Citicorp ended 1986 with the most assets, but IBM finished with the highest stock market value.

Among Philadelphia area companies on the Forbes list based on market value were Bell Atlantic, ranked 18th; Cigna, 102nd; CoreStates Financial, 339th; Crown Cork & Seal, 445th; Philadelphia Electric, 104th; Rohm & Haas, 216th; Scott Paper, 224th; SmithKline Beckman, 62nd; Shared Medical Systems, 449th; and Sun, 70th.

Among Philadelphia companies in Business Week's list are SmithKline Beckman, 79th; Bell Atlantic, 29th; and Sun, 78th.

Cindy Scully said Business Week's list is preferable to Fortune's because it lists market value, which is more important to investors than the sales- based Fortune ranking.

And William Baldwin, assistant managing editor of Forbes, said the Fortune list fails to include many significant companies because it ranks only manufacturers. The Forbes list doesn't exclude any industries.

|
|
|
|
|