Kyw Radio Airs Kidfun Messages

Posted: June 30, 1987

KYW (1060/AM), the all-news radio station, thinks it can answer every child's nagging question, "Why?" with one-minute informational spots geared to children and their parents.

The KIDFUN messages will try to provide information children want, and give parents tips on what to do with the kids when they use their other favorite word "boring."

The spots air Monday through Friday at 8:10 a.m., 12:10 p.m., 4:40 p.m. and 11:40 p.m. and are reported by KYW anchor/reporter Rica Duffus, who has three children of her own.

BEING THERE

Remember when attending a "Be-In" in Fairmount Park was just about the hippest thing you could do during the summer?

WYSP (94/FM) will try to tap those memories when it sponsors "Be-In '87" on Saturday, July 11, with performers such as Todd Rundgren, and the American

Dream, a band that used to perform at other be-ins held in Fairmount Park during the '60s. It'll be the band's first performance in the park in 15 years.

The concert takes place behind Memorial Hall from 2 to 6 p.m. Admission is free.

NEWS ON THE RUN

Come September, those CBS "News Breaks" will be a thing of the past. The network has decided to drop the 60-second news briefs, which air each evening at 9:58, because too many of CBS' affiliates have decided to use the time to promote their own local news.

The spots, which include 15 seconds of advertising, have been on the air for almost 10 years.

CHANGING CHANNELS

The second in a series of three ABC News reports hosted by Ted Koppel and Peter Jennings has been slated for Tuesday, July 7, at 10 p.m. The show will explore President Reagan's Persian Gulf policies . . . Bill Boggs, a Philadelphia native and former host of his own talk show at WNYW-TV in New York, is the new host of Channel 3's "People Are Talking." Boggs, 45, replaces Richard Bey, who was fired last month. Boggs, a University of Pennsylvania graduate, is scheduled to join the station in mid-July. He won't appear on the air until September.

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