Last Deal For Nate Ben's Reliable The Discount Days Are Over For The Landmark Furniture Store That Once "Sold Everybody" In Town.

November 09, 1993|By Maida Odom, INQUIRER STAFF WRITER

"September fourth, nineteen sixty," thundered Bernard Singer, recalling his first workday at Nate Ben's Reliable with the same vigor old sports heroes use to recite their stats.

"We sold everybody. Then it was exciting. Everybody came here," Singer said, looking around the soon-to-be-shut-down showroom - his arena for 30 years.

"We never had to advertise. We used the customers to advertise.

"We gave the value. You brought your friends."

He has been a furniture salesman since he was 15 1/2, "I guess you could say I'm a natural," said the broad-shouldered Singer last week as he visited the store where he'd spent much of his career. Smiling lovingly, Singer, 56, took a careful look around the closing downtown landmark.

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"They're bringing out everything now - the really old stuff," said Singer, pointing to a Windsor-style headboard propped against the wall next to complete model bedrooms and living-room furniture arranged in conversational settings around coffee tables and accented by end tables with lamps.

While some of the - must-sell, 40-percent-to-50-percent-off - furniture may be old and pulled from the recesses of the warehouse stock, the merchandise looks undamaged, seemingly impervious to the bad times that have befallen this bankrupt Philadelphia institution.

It never was a glamorous place - just a big, almost-shabby showroom crammed full of conflicting furniture styles - Shaker chests next to lacquer chairs wedged between colonial couches sitting cater-corner from chrome lamps and more.

There's a lot less furniture now - plenty of walk-around space - but what's most noticeable is that the old energy is gone.

The we-can-make-a-deal salesmen like Singer, who greeted customers with a handshake, a pat on the back and sometimes an accommodating, ingratiating wink, have been replaced by salespeople hired by the bankruptcy court.

The corner stairwell, where Nate Ben would perch on the landing, chomping cigars and overseeing the operation, is vacant now. Even the phone he had installed there is gone, as is Nate Ben, who died in May 1991.

By dying he escaped going to prison, but his younger brothers, Reuben Ben and Herman Benn, who along with Nate were convicted in 1990 of stealing more than $1 million in sales-tax revenue over 20 years, are doing time at the State Correctional Institution in Dallas, Pa.

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