Oxford Valley Mall Is Girding To Meet Future Rivals

Posted: February 23, 1995

An upgraded air-conditioning system and a glass-paneled elevator to replace the center court spiraling ramp are the latest improvements being made or planned at Oxford Valley Mall. They are part of multifaceted renovations as the 23-year-old Middletown Township facility prepares to meet competition from its future neighbors, which will include the Court at Oxford Valley, a 700,000-square-foot center of mega-stores, and several smaller centers.

The giant crane looming over the mall last week was dismantling the old cooling tower on the roof and installing a new one, said Bob Hart, Oxford Valley's general manager. The new tower will provide 9,000 gallons of water a minute to make the mall's air conditioning more efficient.

Work is expected to start in the near future on the ramp/elevator project. The elevator, which will carry mall customers to and from the second level outside a new international food court, is scheduled to be completed in time for the food court's opening Aug. 1.

Framing has begun on the 13 restaurants and three kiosks in the food court, which will occupy the second-floor area of the former 80,000-square-foot Woolworth store.

Chick-Fil-A, McDonald's and Bain's Deli are among present tenants who will move to the food court. They will be joined by vendors of a variety of foods, including Asian, Cajun and Southwestern.

The lower level of the former Woolworth's area will be renovated for occupancy by several upscale tenants, including an Eddie Bauer store.

Although competition for area shoppers will be intense, the building boom is expected to attract more customers to the area, Hart said.

To that end, he said, the mall for the last year to 18 months has been working toward becoming a more upscale, fashion-oriented facility, still catering to a wide spectrum of customers.

A new Gap superstore and a Victoria's Secret three times the size of the former facility were cited by Hart as representing the commitment retailers are making to the mall's upgrading. In all, 30 new stores are expected.

The Sears and Penneys archor stores also are undergoing major renovations, Hart said.

SHOW AND DINNER FOR HERO FUND

* The Bucks County Heroes Scholarship Fund will benefit from the proceeds of Tomorrow and Beyond, a hair-design and fashion show/dinner March 19.

The event, to be held at Fisher's Tudor House, 1858 Street Rd., Bensalem, is being produced and directed by Tina and John Scanny, who own and operate Creative Hair by Giovanni in Bensalem. It is the latest of a number of benefit-type programs conducted by the Scannys, who have more than 30 years' experience in hairstyling, to raise money for area charities and public causes.

Marilynn Rubenstein, wife of Bucks County District Attorney Alan M. Rubenstein, will serve as honorary chairwoman.

A cocktail reception will begin at 3:30 p.m., and dinner seating will begin at 4. The show is at 6 p.m. Tickets are $30.

For additional information and tickets, call 215-639-6111.

Besides hairstyles, the program will feature fashions by the Coronet Bridal Shoppe of Northeast Philadelphia and lingerie by Lace Silhouettes of Peddler's Village in Lahaska.

The Bucks County Heroes Scholarship Fund is dedicated to the education of children of county emergency-service and law-enforcement personnel killed in the line of duty.

HEAD OF EUROPEAN UNIT

* Steven Cosentino, former vice president of operations for the Langhorne- based ICT Group Inc., has been named vice president of international operations.

For the newly created post, Cosentino, formerly of Newtown Township, has moved to Dublin, Ireland. He is responsible for on-site management of Eurotel Marketing Ltd. there, as well as for management of ICT's call center in Miami.

Eurotel Marketing Ltd. is a joint venture of ICT Group and R.R. Donnelly & Sons Co. It offers pan-European, multilingual inbound and outbound telephone marketing and market research services to companies in Europe or doing business there.

ICT Group is recognized as one of the largest independent multinational marketing services and information research firms. It has 20 telephone marketing centers with 2,000 telephone sales and service employees in seven states and Europe.

DRILL JOINS CPA FIRM

* Barbara Deiter Drill of Richboro, a certified public accountant, has become a senior associate with the firm of Schmeltzer, Master & Gorsky P.C., certified public accountants and business consultants, in Wyncote.

After receiving her bachelor's degree from Hofstra University, Drill earned a master's degree in business management from Central Michigan University. She received Pennsylvania CPA certification in 1990 on her first attempt.

At SMG, her responsibilities include accounting, auditing and tax services.

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