Also in October, in time for Halloween, the network will air "Deadly Love," a vampire movie starring Susan Dey ("L.A. Law"), which McCormick said will require a parental advisory because of "amorous scenes." The movie, he said, "was something that Susan said she really wanted to do."
As for what's coming in daytime, "Handmade by Design," a craft series, will air weekdays at 1 p.m., starting on Sept. 11; "All About You," a health/beauty/fitness series, will also run weekdays, starting in October. The time is still to be set.
Also, based on its consistent ratings growth, Lifetime has renewed "Martha Stewart's Living" for a full year. The show doubled its ratings during its recently completed three-month trial run.
Lifetime is also co-developing, in partnership with Boston public station WGBH-TV, a comedy series for women called "The World According to Us." It'll air first on Lifetime, starting Sept. 9, at 11 p.m., and then on WGBH, starting in February.
Lifetime's ratings have been heating up this summer, with July checking in as the channel's best month ever. Daytime ratings are up 39 percent over last year. Prime-time Nielsens are up 25 percent.
McCormick attributes the upswing to a number of factors, including a dip in broadcast network ratings and the strength of Lifetime's original offerings during the summer months.
Speaking of the networks, McCormick also said Lifetime has had discussions about picking up some of their canceled shows. He wouldn't get specific.