In bookstores, schools and auditoriums around the country, crowds of well-heeled, well-coiffed African-American women come bearing flowers, cards and gifts.
They wait in long lines for autographs, to take a picture, or to share a few words. They leave with a gleam in the eye of the newly converted, ready to spread the gospel to all who will listen.
The women inspiring this devotion are African-American inspirational authors - the newly anointed celebrities of the book-publishing world.
Authors such as Essence magazine editor-in-chief Susan Taylor, Iyanla Vanzant and Julia Boyd have a tremendous following among African-American women, whom they say, unapologetically, their work is targeting. And black women are responding to the books because of the emphasis the works place on self-empowerment, as well as empowerment through the support of other women.