``Clover Days,'' the advertisement trumpets. ``The tradition continues.''
Last month, the new owners of Strawbridge's said they had decided to scotch Clover Day sales in favor of a more standard-issue ``One-Day'' sale. But newspaper ads yesterday indicated that Clover Day would return tomorrow.
The original decision by May Department Stores Co., which bought Strawbridge & Clothier last month, to abandon the 90-year Clover Day tradition had met with disapproval from area marketing consultants and retail experts. They said they couldn't imagine why May would not want to capitalize on one of the best-known sales in the region.