Assessing The Media's Role In America's Racial Journey

Posted: September 11, 1997

More than four decades later, I can still picture the four of us journeying by car from our home in northern New Jersey to Florida to visit relatives near Miami. The shock of seeing the often hand-scrawled signs along U.S. 301 as we entered the South for the first time: ``No coloreds'' in front of $9-a-night motels; ``coloreds'' and ``whites only'' signs looming above drinking fountains at run-down gas stations; ``whites only, please'' signs in the windows of restaurants.

For two weeks this summer, I went on another journey, this time by telephone and e-mail, not by automobile. It took me from Maryland to Texas, and from Akron, Ohio, to Seattle. And then to Indianapolis and Oakland, Calif. - and back to Rhode Island. It also included a stop in New Orleans.

During this year, which was designated as a time for a national dialogue on race problems by President Clinton, I talked to scores of people - journalists, clergy, physicians. I talked to scores of retirees, shopkeepers, factory workers, educators and social service workers - black and white. Mainly, I was interested in how they felt about the press' ability to influence readers' feelings about race, but often our conversations went well beyond that.

Some of what I heard was very discouraging. The mayor of a Texas city told me she refused to read beyond the first installment of a landmark series on race relations published by her city's newspaper. She said the opening story exaggerated the problem. And in Westminster, Md., the monthlong publication last year of an award-winning series on ``The Black Experience'' by the town's newspaper was followed by a volley of racist, hateful and anonymous comments phoned in to the paper's ``Hotline'' column.

But for every closed-minded mayor and intolerant reader, there were dozens of hopeful signs - from blacks and whites and from all parts of the country.

In Akron, the Beacon Journal followed its Pulitzer Prize-winning 1993 series on race relations by supporting the founding of a citizens group called Coming Together. Pledged to improving the racial climate in Akron, Coming Together has succeeded in bringing the races together for a series of events ranging from church picnics to cultural activities - and now has moved on to finding summer jobs for minority youth in white-owned businesses.

But no one impressed me more than Rhoda Faust, the 49-year-old owner of the Maple Street Bookstore in New Orleans.

Faust, who is white, had become angry in 1993 after reading a racist letter in the Times-Picayune reacting to the newspaper's award-winning series on race titled ``Together Apart: The Myth of Race.'' So Faust wrote a letter of her own, which drew a friendly response from a black woman, Brenda Thompson - and a month later the two founded ERACE, a nonprofit citizens' group dedicated to curbing racism.

Four years later, ERACE, with a mailing list of 870, has distributed tens of thousands of bumper stickers saying ``Eracism . . . all colors with love and respect,'' established a twice-weekly citizens forum on race in the city library and spread its message of racial harmony by using everything from jewelry and T-shirts to appearances by Faust on talk shows and in university classrooms. Today, she is convinced that ``a lot of the white hatred would be dissolved if white people only knew some black people.''

And that, I suspect, is what the President's yearlong dialogue on race is all about: blacks and whites talking to each other and getting to know one another.

It may well prove to be an impossible dream, but I ended my two-week, cross-country journey feeling better about things. You can't help feeling a twinge of optimism after talking to people like Faust and Thompson. Each has stared racism in the eye, and neither woman blinked. Reminds me a little of my dad, driving into the night looking for that motel on U.S. 301 without the ``no coloreds'' sign. The visible signs of segregation and bigotry are mostly down now, but the hidden, ingrained remnants of racism are still very much with us. Maybe spending a year examining the symptoms will lead us to the cure. It's a journey worth taking.

Terry Dalton is an associate professor of English and journalism at Western Maryland College.

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