The folks in charge of the United Way of Southeastern Pennsylvania stopped by our offices yesterday, just after kicking off another community ``day of caring'' - actually, two days of public service projects intended both to help those in need and to spotlight the fact that United Way is more than just a fund-raiser.
Too often, though, fund-raising is all that comes to mind when the regional human services agency is mentioned. The folks in charge know that. The new chairman of the United Way board - the ubiquitous David L. Cohen - especially knows that. After watching the business community from a distance, when he was Mayor Rendell's No. 2 for five years, Mr. Cohen says he is certain that much of the private sector remains unaware of the scope and magnitude of United Way's mission.