The people who wanted to call attention to the hopes and tragedies of breast cancer needed a big billboard for their message - the biggest they could find.
Hey, how about the skyline itself?
Sure. Get the city, the Port Authority, business firms to light the exteriors of their buildings and landmarks pink, the offical ribbon color in the fight against breast cancer.
And so, starting tomorrow at dusk, and continuing through October, Philly's skyline is going to glow pink as part of the breast cancer awareness campaign of KYW-TV and the Philadelphia affiliate of the Susan G. Komen Breast Cancer Foundation.