Breast cancer campaign is in the pink

Daily News Staff Report
Posted: September 30, 2002

The people who wanted to call attention to the hopes and tragedies of breast cancer needed a big billboard for their message - the biggest they could find.

Hey, how about the skyline itself?

Sure. Get the city, the Port Authority, business firms to light the exteriors of their buildings and landmarks pink, the offical ribbon color in the fight against breast cancer.

And so, starting tomorrow at dusk, and continuing through October, Philly's skyline is going to glow pink as part of the breast cancer awareness campaign of KYW-TV and the Philadelphia affiliate of the Susan G. Komen Breast Cancer Foundation.

The color scheme, "Lights for the Cure," will serve as a salute to the region's thousands of breast cancer survivors, in memory of those who lost their battle with the disease, as well as a reminder that breast cancer is curable if detected early.

The Komen Foundation estimates that 203,500 new cases of breast cancer will develop in the country this year and 39,600 women will die from the disease.

But, "if caught early, the survival rate is more than 95 percent," said Komen's Philadelphia Executive Director Elaine Grobman.

Also acting as supporters of the campaign are Philadelphia Newspapers Inc., publisher of the Daily News and Inquirer; Loews Philadelphia Hotel and local Toyota dealers.

Participants in the light-up include City Hall, the Franklin Institute, Pennsylvania Conventon Center, Inquirer and Daily News Building, Bell Atlantic Tower, One and Two Commerce Square, KYW-TV/KYW Newsradio/UPN 57/94 WYSP, One and Two Liberty Place, Mellon Bank Center, Moore College of Art and Design, One South Broad Street, Pennsylvania Academy of the Fine Arts, Peco Energy and the Ben Franklin and Strawberry Mansion bridges. *

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