"George challenged us and the team responded really well," Rodriguez said. "We needed to stop the bleeding."
Rodriguez homered twice, doubled twice and finished with five hits. He drove in six runs and scored five times. Martinez hit a grand slam and knocked in six runs. Bernie Williams had three hits and Jason Giambi scored three runs, making a winner of Jaret Wright (2-1) despite his poor outing.
In a little more than 3 hours, the Yankees boosted their team batting average from .258 to .277.
"Maybe it'll relax us at the plate," Martinez said. "We needed a win - period."
It all started in the second, New York's biggest inning ever at Yankee Stadium. The Yankees sent 17 batters to the plate during an incredible outburst that lasted 34 minutes. They got 11 hits, including seven in a row, and 10 consecutive hitters reached safely.
"It felt like it lasted for hours," Tampa Bay outfielder Carl Crawford said. "That was a tough inning. I just hope it doesn't happen again."
The last time the Yankees scored 13 runs in an inning was June 21, 1945, in the fifth inning of a 14-4 victory at Boston. The franchise record is 14 runs in the fifth inning on July 6, 1920, against the Senators in Washington.
The last time New York got 11 hits in an inning was April 11, 1987, against Kansas City. And the Devil Rays set a team record for most runs allowed in an inning.
Aubrey Huff hit a three-run homer for Tampa Bay.
In other games:
* At Boston, Manny Ramirez spent an adventurous day in leftfield, hitting two homers over the Green Monster and losing two fly balls in the sun, and Curt Schilling (1-1) got his first win as the Red Sox beat Toronto, 12-7.
* At Baltimore, Dmitri Young went 3-for-5 with a homer and three RBI, leading Detroit past the Orioles, 13-3.
* At Chicago, Carl Everett homered twice, including a tiebreaking, two-run drive in the sixth inning that led the White Sox past Minnesota, 5-4.
* At Los Angeles, Darin Erstad hit a three-run homer and Vladimir Guerrero added a two-run shot as the Angels beat Seattle, 6-1.
* At Arlington, Texas, Dan Haren (1-1) pitched six solid innings in Oakland's 8-5 win over the Rangers.
* At Kansas City, Cleveland's Casey Blake and Ben Broussard hit consecutive home runs and Cliff Lee (1-0) blanked the Royals on two hits over seven innings in the Indians' 5-1 win. *