Where wine and secrets are left to age

"It was very good. It was great," said Art Lassin, a Voorhees art-design business owner who stores his small wine collection with Ziskind and is one of the regulars at Ziskind's affairs. "One of the guys at the table got up and said, 'We should all stand up - this is a religious experience.' Well, it wasn't a religious experience, but it was very good."

Lassin said he had about 260 bottles, primarily Bordeaux, stored at My Cellar. His pride and joy is a case of 1982 Lafite-Rothschild that he bought in 1983 for $550 and could sell today for $21,000.

"I'm eventually going to drink this stuff, or maybe even sell it, and I want to keep it drinkable," Lassin said.

"This wine cellar stuff really works. . . . You store it cool and damp, with no vibrations and no light, and it becomes a great bottle of wine."

Lassin said both the advantage and the drawback of storing his valuable wine miles from home was that he couldn't drink it.

"I haven't seen my case of Lafite-Rothschild for, like, five years," Lassin said. "My only rule is that if I die before we open it, they have to bury it with me."