SEPTA says it will pull two bus ads for Colt 45

Posted: August 02, 2007

Ads for Colt 45 malt liquor that were wrapped around two SEPTA buses will be removed, the transit agency announced yesterday.

SEPTA said it was getting rid of those ads in response to community concerns.

On Tuesday, U.S. Rep. Bob Brady (D., Phila.) urged SEPTA to remove the Colt 45 ads, saying: "Given our rising epidemic of violence, your promotion of especially dangerous malt liquor is extraordinarily counterproductive."

Community activists have long decried the sale of malt liquor, which is similar to regular beer but has an alcohol content as high as 8 percent and often is sold in 40-ounce bottles. SEPTA says alcohol advertising generated almost $600,000 in the first half of 2007. - AP

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