Web Winners |

Posted: September 16, 2007

Disaster for a business lurks in many corners. It can involve the forces of nature, or a rap on the door by muckraker Michael Moore. We offer some Web sites that can help you brace for trouble from any direction.

Blogger madness. How would your business handle a hounding blogger? How about an all-out "blog storm"? The site belongs to Bernstein Crisis Management in suburban Los Angeles, whose boss, Jonathan Bernstein, is often consulted on those subjects. Articles here cover how to respond to potential business nightmares, such as when you feel you are becoming subject to trial by media. Salient points include the admonition to never say "no comment." And the sage advice, "DON'T attack the media. Ever."

Save face. Entrepreneur.com says every small business needs a "pre-planned PR campaign" that can kick in when crisis hits. This article, "How to Save Face in a Business Crisis," notes that "the most nerve-wracking aspect of the crisis, other than the event itself, is dealing with the press." It recommends treating the media as an ally, rather than as the enemy.

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Stiffening the upper lip. This British government site, Business Link, has a checklist for small businesses that want to prepare for disasters of various kinds - a mail room fire, an executive meltdown, or a terrorist attack. One link allows you to download a 32-page booklet on the subject.

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Michael Moore prep. "What to do when Michael Moore shows up at your door" is the subtitle of the first article in this list of advisories from the All About Public Relations Web site. The proposed answer is to take an honest look in the mirror to see, in advance, where your company might be messing up. Then fix it before the investigative reporters come knocking. Failing that, train a "crisis person" to answer the door.

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Contact staff writer Reid Kanaley at 215-854-5114 or rkanaley@phillynews.com.

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