Rick's still going strong at Reading Market

October 01, 2007|By Joseph A. Slobodzian, Inquirer Staff Writer

It's shortly after 9 a.m. Friday, and Reading Terminal Market has been open for a little more than an hour.

A few early birds stroll along the lanes of stalls, morning coffee and pastry in hand, but the merchants, especially those who cater to the lunch crowd, are busy prepping for the noontime rush to come.

Including the crew at Rick's Original Philly Steaks.

Two months after a dispute between market management and Rick Olivieri ended with his lease not renewed and his eviction ordered, Olivieri is very much in business, and an uneasy stalemate has settled over the historical market, which has operated from 12th and Market Streets since 1892.

Olivieri's lawsuit against Reading Terminal Market Corp. and the nonprofit's countersuit against Olivieri are slowly ripening in Common Pleas Court, with no resolution imminent.

In the meantime, as the merchants there say, "Let's go make money."

And making it they are.

"We're still operating, and things are going very well," said Olivieri, 42, part of the third generation of the family that claims to have invented the steak sandwich about 75 years ago. "On any given day, I'll have 20 people walk up and say they're happy to see I'm still open."

As for the market, general manager Paul Steinke said it just posted a record number of monthly visitors - 556,000 - and in August, no less.

The market had always drawn the most visitors, including the previous record of 555,000, in March, when the Philadelphia Flower Show is held at the adjacent Convention Center, Steinke said.

He believes the market benefited from several strong conventions in August, he said.

It was also the first August the market was open Sundays, an experiment that began Oct. 15, 2006, the first Sunday openings in market history.

Though Sunday openings are voluntary, 47 merchants - almost 75 percent - participate, Steinke said. Sunday has become the fourth-busiest day for the market, and Steinke said he believed that reflected national trends showing most people shop for groceries on Sunday.

"Anecdotally, what we see is people from Center City coming in to do their shopping," he said.

Steinke and Ricardo Dunston, board chairman of the nonprofit that operates the market, have been pushing to reinforce the market's historical role as a farmers' market.

They say even a nonprofit farmers' market must serve an increasingly upscale Center City residential population that otherwise will go to Whole Foods or Trader Joe's, both of which have opened stores downtown.

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