Go to Harvard. Even without a subscription to the Harvard Business Review, you can search years' worth of the venerable journal, read executive summaries of articles, and fetch at least some of the full articles for free. You need to screw the thinking cap on tight for this stuff. The latest issue tackles such brain matter as "A Leader's Framework for Decision Making," and "Solve the Succession Crisis by Growing Inside-Outside Leaders." Will do.
Internet digest. Often we look for one sort of thing on the Web and find quite another. This turned up in our hunt for Web sites that summarize business articles. The Internet Digest is full of marketing tips for people who do business, or want to do business, online. Click on "resources" for links to tutorials on Web page design, tips for optimizing your site to get into search engines, and advice on launching into e-mail marketing. Our favorite article title: "The Brand Called You."
Gadget reprieve. Last time, we looked at sites that review the latest smart phones for business and personal use. Here is one more for that list. On their blog, Kevin C. Tofel and James Kendrick (Tofel is based in Harleysville) say they have been "using mobile devices since they weighed 30 lbs." Their fare runs toward super geeky, but you'll also find such items as the YouTube video showing trick-or-treaters dressed as iPhones.
Contact staff writer Reid Kanaley at 215-854-5114 or rkanaley@phillynews.com.
