Jenice Armstrong | A shopping holiday?

November 21, 2007

HERE'S AN idea: If your relatives irk you too badly this Thanksgiving, don't get mad. Go shopping. Excuse me, Grandma. I know I see you only once or twice a year, but I just gotta get started on my Christmas shopping.

Yeah, I know it's a stretch, but it's getting easier to shop till you drop on Turkey Day.

That's because instead of waiting until Friday, the traditional start of the holiday shopping season, Comp USA and other stores have begun enticing bargain hunters by opening as early as 9 p.m. on Thanksgiving. Some other stores, such as the ones at the Rockvale Outlets in Lancaster, open Thursday at midnight.

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And even though Wal-Mart will stay closed on Thanksgiving - for now - the world's largest retailer will make its Black Friday specials available online so consumers can get a headstart on shopping tomorrow without having to stray far from the dinner table.

The chain also is offering a host of Thanksgiving Day specials, available only tomorrow via the Internet. In other words, start shopping on Thanksgiving Day or risk missing out on some fab deals.

The way I see it, this is all a bit much. It's as if retailers are intentionally trying to muck up Thanksgiving by enticing people to spend money.

I know that in business, it's all about the bottom line, particularly when it comes to the make-or-break holiday shopping season. But geesh. Won't they just leave Thanksgiving alone?

Isn't Black Friday - so named for the profits stores traditionally reap - soon enough to get people into the malls to do the ho-ho-ho thing?

"I think it's a shame that stores and some malls/outlets are starting to be open on Thanksgiving," said Doug Fleener, of Dynamic Experiences Group, a retail consulting firm based in Lexington, Mass. "What was wrong with the 6 a.m. start? Now it's midnight or even worse, Thanksgiving Day.

"It's only a matter of time until Thanksgiving will be a shopping day, not a family day. While I'm a retailer, I think this is the wrong direction."

Besides, what would it it say about us as a nation if Americans trade in football and feasting for a shot at a cut-rate HDTV?

"It says that shopping is, basically, a big part of people's lifestyle. Every holiday that's celebrated, we celebrate through a purchase or shopping," said Ravi Dhar, director of Yale University's Center for Customer Insights. "It's almost like an automatic, unconcious connection that people have between holidays and shopping."

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