Some shortsighted real estate agents still consider the Internet a fad, Roggow points out. Don't laugh. It's the same kind of thinking that ended the careers of many silent-film stars when talkies came in, and of radio actors when TV appeared.
Fortunately, I'd already sat through Roggow's seminar when I received the J. Walter Thompson agency's "Ten Trends That Will Shape Our World in 2008," so I was forearmed with expert tools of discernment.
Thompson is one of the world's largest ad agencies, so it should know what's up, right?
"Blue is the new green." Climate change has quickly become the driver of Environmentalism 2.0, and people worldwide understand that climate is all about the seas and the sky - both blue, Thompson says. Watch for "green" to become a subset of "blue," which is coming to denote the much larger emerging spirit of good-citizen ethics.
Want more trends?
Advances continue to be made on the genetic-testing front, and within the last year scientists have isolated genetic variations that are strongly linked to coronary heart disease, high blood pressure, rheumatoid arthritis, multiple sclerosis, and several mental disorders.
"In the next few years, watch for commercials on genetic testing to crop up alongside pharmaceutical ads," the agency says. "And as more genetic links are determined for common diseases, watch for genetic testing to become a routine component of medical treatment."
I can only imagine what the side effects of genetic testing would be, but would they be much worse than trying to fit through the hospital door from the bad effects of Cialis? (Credit for this observation goes to stress guru/author Loretta LaRoche.)
