Within MLS, the league's "Game First" initiative focuses on competition, looking to draw in soccer-connected fans. For MLS, the idea of having a SuperLiga, with MLS and Mexican Primera Division teams competing, is to grow the Latino market and to prove to those hard-core fans that MLS has a representative product.
So while Beckham still gets the lion's share of the publicity - MLS said Beckham's Los Angeles Galaxy jersey was the No. 1 selling player jersey in the world in any sport in 2007 - other stars coming in such as Argentine midfielder Marcelo Gallardo at D.C. United are just as important in expanding the fan base while improving the level of play.