Frank Sinatra, may he rest in peace, must be the patron saint of spaghetti.
It's the only way to explain why every red-gravy joint on the East Coast has a shrine to the man, from the portraits of a fedora-topped young Frank to the endlessly looped soundtrack of his crooner hits that are as ubiquitous as little shakers of grated parmesan cheese.
The Sinatra schtick gets personal, though, when it comes to Patsy's, the 64-year-old Manhattan landmark that was Sinatra's favorite Italian restaurant. Sal Scognamillo, Patsy's third-generation owner, got permission from the Sinatra family to use that claim, and boy, Ol' Blue Eyes, has he indulged. It was a marketing boon for the restaurant's cookbook and jarred supermarket sauces. And the tout has recently been blaring from local billboards to promote the opening of Patsy's first offshoot, in the Atlantic City Hilton casino.