The ad is in the September issues of Elle, Allure and Essence, on stands now.
L'Oreal is the world's largest cosmetics maker.
In the two-page L'Oreal ad, Beyonce's wind-swept hair is a reddish blond shade with highlights. A box of Feria in the ad features a white woman with a similar hair color.
Beyonce has been a spokeswoman for L'Oreal since 2001. Others include Scarlett Johansson, Milla Jovovich, Eva Longoria Parker and Kerry Washington.
Elvis sightings
* Elvis Presley's favorite performance costume, the Bill Belew-designed peacock jumpsuit, sold for $300,000 yesterday, making it the most expensive piece of Elvis memorabilia sold at auction.
Elvis paid $10,000 for it.
And when he said it was his favorite performance costume we assume he meant on stage.
The online sale by auctioneer Gotta Have It! ended at 3 a.m. The pre-sale estimate was $275,000 to $325,000.
The white outfit with a plunging V-neck and high collar features a blue-and-gold peacock design hand-embroidered on the front and back and along the pant legs.
It is cinched at the waist by a wide belt decorated in gold medallions in a design resembling the eye of a peacock feather.
Let's face it, only Elvis or Rupaul could pull that off.
The auctioneer described the seller as "a big Elvis collector" and declined to say who bought it.
* George Lucas says that he's already identified the one person who can keep the "Indiana Jones" franchise going: Harrison Ford.
Lucas scoffed at the possibility of passing the famed fedora from Ford to Shia LaBeouf, 22, who played Indy's son, Mutt Williams, in this summer's "Indiana Jones and the Kingdom of the Crystal Skull."
"He is Indiana Jones," Lucas said of Ford. "If Indiana Jones wasn't in it, you'd have to call it 'Mutt Williams and the Search for Elvis.' . . . . "Yeah, it's 'Mutt Williams and the Search for Elvis.' "
As for a fifth Indy flick, "The franchise really depends on me coming up with a good idea," Lucas said.
"Crystal Skull" sure didn't depend on that.
Tattbits
