They like her level of experience for a VP candidate - being No. 2 in an administration led by a man with decades of government, military and political experience. She would break tie votes in the Senate, which the world hopes will include Obama and Joe Biden next year. (OK, maybe that's just me.)
They like her record of reforming government, cutting taxes, and holding politicians accountable as both governor and mayor of Wasilla. That's the town, former Arkansas Gov. Mike Huckabee said Wednesday night, where she earned more votes as a mayoral candidate than Biden received in his run for president.
They like her good-looking, all-American family. The handsome dad. The son in the Army who heads for Iraq next week. The daughters (yes, even that one, maybe especially that one). The baby. The world's most famous groom to be.
They like that she's run a business. That she's comfortable in the outdoors, around hunting, fishing or snow-machine racing. That she can talk knowledgeably about firearms with her Secret Service agents. That she played basketball then; that she coaches it now. That she won a beauty pageant then, and probably still could now. (OK, maybe that last one is just me.)
They like that she's been on the PTA. That she's a hockey mom. That she made hockey moms cool with one ad lib on pit bulls and lipstick. That she seems more like them than any other national-ticket contender in memory.
They like having a pro-life candidate who walks the walk.
They like the enthusiasm that Palin has generated among the party faithful. The increased numbers of calls from potential volunteers and donors.
They like her acceptance speech. Well, they love her acceptance speech. It showed that she could be tough yet good-humored, whether on offense against her political opponents or in defense of herself and her family. They like her love of the people in small-town America.