On the Side: What's cooking for '09? Reading conflicting signs

January 01, 2009|By Rick Nichols, Inquirer Columnist

Now is the season of our disconnect, the scenery on the street telling divergent stories - the soup lines at St. John's Hospice growing (sawhorses keeping the lines orderly); steak-house seats multiplying (the new Table 31, Del Frisco's, and Butcher & Singer have added more than 1,000 in the last few months).

Any bets where business will be steadier than last year?

Or what will be on the plate in the next?

Über-chef Thomas Keller issued a lavish new tome ($75) about cooking sous vide, which involves vaccum-sealing food and cooking it in precise, low-heat water baths.

At the same time, the Spam factory in Austin, Minn., increased overtime shifts. It's cranking out salty canned ham - "meat with a pause button," Hormel Foods calls its star performer ($2.75 a can) - like there's a grim tomorrow.

Story continues below.

Rice and beans are selling like hotcakes (and hotcake mixes are, too.) Beer is booming. So are Campbell's reliably high-margin condensed soups, proof that there's still money to be made when people have less money to spend.

In the niche world, the Fair Food Farmstand at the Reading Terminal Market saw sales of produce from local farms jump, up 30 percent over a year ago. And spelt-rich, whole-grain Old World breads at Metropolitan Bakery had a decided uptick, the anti-carb fad having high-tailed it.

There is good news and bad news - sometimes in the same breath: You can sniff a revival for Irish steel-cut oatmeal, sturdy stuff that has seen generations through far harder times.

On the other hand, it was jarring to spot a box of steel-cut oatmeal frozen in the cold case at Trader Joe's, pre-sweetened with maple syrup and brown sugar, microwaveably ready in moments without resorting to "slaving" over a stove, "stirring and stirring."

As if that were such a bad thing.

When did stirring become slaving? What do you do when you aren't stirring? Surf the Web? Watch Rachel Maddow? Ratchet up the stress?

And what is it with freezing things that don't need to be frozen? A story out of Portugal last month talked of the boom in frozen bacalhau, which is to say, salt cod, the salting of which was, for 500 years, how it was preserved. (For the Sr. Bacalhau brand now, the cod is salted and dried, and then soaked to remove the salt, and then frozen in an orgy of superfluity.)

1 | 2 | Next »
|
|
|
|
|