Hospital tries doo-wop to push flu shots

February 06, 2009|By Don Sapatkin, Inquirer Staff Writer
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  • The organizers behind the "Immunize!" music video were Mel Kearney, a registered nurse at HUP, and Ryan A. Leonard, a premed junior at Penn who also is a video producer.
  • The organizers behind the "Immunize!" music video were Mel Kearney, a registered nurse at HUP, and Ryan A. Leonard, a premed junior at Penn who also is a video producer.
  • Deb Tiller, a unit secretary at HUP, emphasizing a lip-synched point while appearing in the music video.

 A usually reserved internist at the Hospital of the University of Pennsylvania dances with abandon, a stethoscope around his neck. A cluster of workers sways gently in Central Supply while nurses, technicians and patient reps get down in the ER.

Words can't quite describe this music video of hundreds of health-care workers lip-synching to a Chinese a cappella group's doo-wop beat.

About flu shots. For one another.

Baby baby baby baby oh baby baby oh baby . . .

It starts with me and you

Our fight against the flu

Don't we gotta be there when others need us?

It's no academic question. Flu season is just now kicking in after a late start. New Jersey is among the states hit hardest, although still below the norm of past years.

Story continues below.

If past trends hold, the misery will spread widely over the next six weeks or so, keeping millions of Americans out of school and off the job - including those in nursing homes and hospitals. Some health-care employees will try to work through their illness, putting the most vulnerable at risk.

With tens of thousands of flu-related deaths a year, medical institutions are fighting an uphill battle to persuade workers to get shots.

Some use carrots (win a free iPod!). A few use big sticks (no shot, no job). Penn added "Baby Be Wise - Immunize!," the music video created by an irrepressible nurse and an ER volunteer.

"It's wonderful in my opinion - an engaging and fun way to garner interest on a serious topic while making people feel part of a team," said Gregory A. Poland, director of the Mayo Clinic's vaccine-research group, who saw the video on YouTube.

Nationwide, about 46 percent of health-care workers got flu shots in 2007 - more than in many other countries and an increase over past years, but well below expectations. (HUP's numbers were just a little higher.)

Some doctors say they are too busy or don't think they'll get sick.

Administrative staff might not realize that the hand they sneezed on touched a file that was opened by a nurse who took a cup to a patient, with the virus hitching a ride.

In Philadelphia, all the nursing homes that responded to a survey last year said they vaccinated workers for free, nearly all held educational sessions, and more than a fifth offered incentives to act. Still, just 37 percent of direct-care workers agreed to a shot.

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