Greenpeace recently gave a passing grade to market chains including Target, Whole Foods, and Ahold USA for their environmentally sound seafood purchasing practices.
Amanda Brossard, a onetime biologist with the Department of Fish and Game in Alaska, and her husband, Alaska fisherman Murat Aritan, opened Otolith, a sustainable seafood store in Northern Liberties in July, translating their expertise into a business they believe in. Aritan still travels back to Alaska to fish a few months a year and eventually hopes to sell his catch at the store. At the moment, they are selling all Alaskan fish from other fishermen and small processors.
"We're seeing lots of customers coming into our store who just don't want to be part of the problem," says Brossard.
Restaurant diners have grown more vocal about their seafood choices and their impact on the environment. "Over the last couple of years, I've seen the demand grow among customers who are looking for sustainable fish," says Michael Stollenwerk, chef/owner of Little Fish in Queen Village, where all the seafood on the menu is sustainably sourced and most is certified by the Marine Stewardship Council, a leading eco-labeling program for fish and shellfish in supermarkets and restaurants.
Yet even the best intentions are sometimes not enough to produce the right decisions. When it comes to tracking down sustainable seafood, it can be exceedingly difficult to navigate the swirl of information: What species of fish? Where does it come from? Line-caught or bottom-trawled? Wild or farmed? Trap-caught or aquaculture?
"We've all had our head in the sand for some time and there's a lot of confusion in the marketplace," says James MacKnight, owner of River & Glen, a sustainable foods purveyor based in Warminster, Bucks County.