Not surprisingly, the concept has already been met by protests. "Misguided and misinformed," Mortaza said. "Those who protest or say this might be objectionable to women are those who have a knee-jerk reaction to this. Which is understandable. And I can almost guarantee you they've never seen a Lingerie Bowl."
Got you there, eh? But then he got caught piling on again. "This brand of football is opening up football to a demographic that never cared about it before - women."