Old Colonel Sanders would be rolling in his grave of secret herbs and spices if he knew what was going on with his beloved chicken dynasty.
The problem is not necessarily KFC's desire to update its deep-fried image. Good fried chicken is timeless, but the concept of a presumably healthy grilled alternative is long overdue.
And the issue goes well beyond the public relations controversy over the company's launch of its "Kentucky Grilled Chicken" last month, when an Oprah-sponsored giveaway had to be temporarily suspended because of unexpected demand, leaving nearly six million hungry coupon holders with a mail-in rain check. Advertising Age magazine crowned that episode "one of the all-time blunders by advertisers," on a par with the release of New Coke.