Cherry Hill seeks a new vision for Route 70

June 16, 2009|By Wallace McKelvey, Inquirer Staff Writer

The old gatehouse is a reminder of the heyday of the Golden Triangle, a section of Cherry Hill where residents and visitors once gambled, shopped and dined.

In the 1960s, 20,000 people passed through its green, cast-iron gates each day on their way to the Garden State Park horse track.

Today, it stands guard over the big-box stores - Home Depot, Bed Bath & Beyond, Best Buy - that sprang up after the track was torn down in 2003.

Now local officials are hoping to build on the success of that section of the Golden Triangle, gathering expert opinion and residents' ideas as they build a broad redevelopment plan.

"[We are] giving it some life," said Dan Keashan, aide to Mayor Bernie Platt. "We're making it a destination again."

The city and the Camden County Improvement Authority are creating a long-term plan that will affect local construction codes and public-works projects.

Natalie Shafiroff, a planner for the Department of Community Development, said the study's range extends to 2025. It deals with an 800-acre area bounded by Route 70 to the south, Route 38 to the north, Haddonfield Road to the east, and Hampton Road to the west.

"You won't begin to see changes immediately," she said. "But there will be a whole new area of Cherry Hill because of this."

Many of the changes will be implemented over time, Shafiroff said. If the study's proposed ordinances are passed, new developers would be required to pay more attention to environmental impact, storm-water management, and pedestrian-friendly transportation.

"As businesses turn over, we'll be able to exert some control over the design," she said.

The planners met privately with local residents, businessmen, and engineers to determine the area's infrastructure problems.

In May, they held a meeting to gather feedback from the public and form a vision for the future of the Golden Triangle. The second and final meeting will take place tonight at 6:30 p.m. in the Carman Tilelli Community Center, 820 Mercer St.

"It's pretty open-ended," Shafiroff said. "We really let people just tell us what they want to see. We try not to guide them too much."

At the first meeting, many residents demanded the redevelopment of the Garden State Pavilions. The expansive shopping center was built seven years ago, before the arrival of the high-end box stores of the Market Place at Garden State Park.

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