In 1996, Paul Taylor, a former politics reporter at The Inquirer and the Washington Post, persuaded Mr. Cronkite to serve on the board of Taylor's Alliance for Better Campaigns. The goal of the alliance was to pressure television to improve its coverage of politics.
Mr. Cronkite "felt passionately that the broadcast industry had an obligation to keep people informed about elections and that they weren't doing a very good job of it," said Taylor, now executive vice president of the Pew Research Center in Washington. "He did not like the 30-second ad or the 8-second sound bite."