Next weekend's gala is indicative of another effort. After years of complacent obscurity, Francisvale is raising its profile, making itself known. Dogs looking for homes advertise their availability in Wayne's popular Memorial Day parade. Nodding to the digital age, Francisvale even has a Facebook page, with 300 friends.
"The mentality has changed," says Kelly. "We need as many people as possible to know about us, to know about the good work we do here."
Francisvale's annual budget is about $500,000, all from donations. Over the years, it has enjoyed the support of businesses such as Bryn Mawr Trust and John B. Ward & Co. tree service, which tends the grounds. Once a year, students from Villanova University rake, clean, and paint as part of their community-service day.