"The kosher laws actually have nothing to do with sustainable agriculture, treating workers fairly, protecting the air and the water - any of that," says Robin Rifkin, a member of Kol Ami Congregation in Elkins Park. "And that's what we're concerned about."
A small but increasing number of Jews across the usual denominational lines of Orthodox, Conservative, and Reform are feeling an obligation to confront these ethical issues in a variety of ways.
And, in a revolutionary effort, like-minded Jews nationwide are launching a new uber-kosher symbol that could appear on food products as early as next year - a symbol of ethical responsibility demonstrating a manufacturer's commitment to treating workers, animals, and the Earth with care.
"The emphasis now is on what it really means for a particular food to be fit to eat," says Mark Kaplan, a Reform Jew who does not keep kosher but who helped Rifkin start a community-supported agriculture (CSA) program with weekly produce deliveries from local farms to their synagogue in Elkins Park.
Main Line Reform Temple in Wynnewood hopes to form a CSA with its neighbor Bryn Mawr Presbyterian Church, and Rabbi David Straus recently told his congregants that they face a moral and spiritual responsibility to be proper stewards of the environment - an idea he calls eco-theology.
As the Jewish community marks the new year 5770 with a 24-hour fast that begins at sunset, the People of the Book are sounding more like the People of the Land.
Rooted in the '70s
Rabbi Zalman Schachter-Shalomi coined the term ecokosher - building on the significance of Jewish dietary laws - in the 1970s. A quirky rabbi who started his career as an ultra-Orthodox, he had become versed in Jewish mysticism, the American Indian Shundahai Network, and Chinese feng shui by the time he retired to Boulder, Colo.
All that only served to make him more respected, and now Rabbi Arthur Waskow carries on at the Shalom Center in Mount Airy, bringing spiritual-based ecological teachings to the masses.