Phillies can thank Yanks for famous Ballantine scoreboard

October 28, 2009
  • The Ballantine Beer scoreboard in right-centerfield was a Connie Mack Stadium landmark.

WHATEVER YOU think about the hated New York Yankees, you can thank them for one of the most fortunate transactions in Philadelphia baseball history. And, no, I'm not talking about taking Bobby Abreu off our hands.

In 1955 - 5 years after the Bronx Bombers swept the Phils in their only other World Series matchup - the Yankees sold us their giant scoreboard.

That's right, the Ballantine Beer scoreboard - the famous 50-foot-tall behemoth that towered in right-centerfield at Connie Mack Stadium at 21st & Lehigh. For any fan of the red pinstripes in the '50s and '60s, it is perhaps the defining image of the Phillies, as much of a memory as Tony Taylor crossing himself at the plate or Dick Allen etching messages into the first-base dirt.

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It was there until the last game at Connie Mack in 1970, and finally demolished in 1976.

But before its run here, the scoreboard stood in centerfield at Yankee Stadium for at least 15 seasons, registering the biggest hits of DiMaggio, Mantle and Berra while advertising what was then the third-largest brewery in America.

Brewed just across the Hudson in Newark, N.J., Ballantine was the Yankees' primary sponsor in the 1950s.

It was announcer Mel Allen who made it part of baseball vernacular, describing each of the Yankees' all-too-frequent homers as a "Ballantine blast."

The scoreboard was in perfectly good shape when the Yankees decided to modernize in 1955. They sold it to the Phillies for $175,000 and trucked it 85 miles south.

"Perhaps," wrote Robert Gordon and Tom Burgoyne in "Moving on Up," "the Yankees felt the Phillies could extend its life by giving the scoreboard far less of a workout than the '50s Yankees dynasty gave it."

The used scoreboard was an upgrade for the Phillies' home field (which had changed its name from Shibe Park in 1953 in honor of longtime A's manager Connie Mack). It was the ballpark's first electronic scoreboard; before that, scores were registered by hand.

Unlike the comprehensive digital boards in most stadiums today, the Ballantine scoreboard simply listed the game's line score, balls and strikes, and out-of-town scores. No animations or replays, no pitch speeds or even batters' names.

Nonetheless, for a young Joe Sixpack watching his first Phillies game in the summer of '64, the scoreboard was transfixing.

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