Going into the 1960 NFL season, there were high hopes for the Eagles. But no sooner had the season begun than they were beaten by the Cleveland Browns at Franklin Field and found themselves in an unexpected war against the expansion Dallas Cowboys at the Cotton Bowl. It was the first of what on Sunday night will be the 100th meeting between the teams, the beginning of a rivalry that has crackled with intensity for generations.
Up against a Dallas team that would go winless that year, the Eagles edged the Cowboys, 27-25, in a game that featured eight interceptions and two blocked extra points. It was played on a hot Friday evening before an announced attendance of 18,500. But the crowd on hand was far less than that, according to Gil Brandt, the Cowboys' onetime director of player personnel. Brandt said the game had been held in conjunction with the Texas State Fair, and the hope had been to sell tickets to fans who had come in for the event from across the state. Even the "Buy 1 $5 Ticket, Get 5 Kids in for Free" promotion flopped.