While some animal-movement old-timers see in his proposals and optimism the naivety of a newbie, Foer is convinced that if enough eyes were opened to the facts, change would be imminent: "American values - not Democrat, not Republican, not liberal, not conservative, not urban, not rural, just American values - are so firmly antithetical to what we're doing that it can just be a matter of time before it catches up."
Whether or not Foer's right, and MTV starts running "Say No to Factory Farming" PSAs any time soon, "Eating Animals" stands as a pop-cultural landmark, destined to be the starting point for a lot of overdue conversations.