William Dunkelberg is a big name in small business

The man behind the numbers has gained an avid following for relentlessly surveying companies with 10 or 20 employees.

November 12, 2009|By Bob Fernandez, INQUIRER STAFF WRITER
(Page 3 of 3)

Dunkelberg had something. He saw the 1979 recession coming in the results of the small-business survey, although the federation told him to soften his news release. Today, Dunkelberg releases survey results the second Tuesday of each month on cable-TV channel CNBC.

As Dunkelberg spoke for this interview, a Reuters financial reporter called twice on his cell phone - which rings to the tune of Buffett's "Margaritaville" - for the most recent survey results.

Dunkelberg said he believed banks could lend. He was not concerned about a credit freeze. In fact, he was concerned about the potential for easy money flowing into the economy when consumer confidence returned because the Federal Reserve flooded the financial system with cash in 2008 and early 2009.

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He extracts from his wallet a crisp and expired $100 billion Zimbabwean bill. "It buys nothing," he said, noting that this was what happens when a currency suffers hyperinflation.

 


Contact staff writer Bob Fernandez at 215-854-5897 or bob.fernandez@phillynews.com.

 

 

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