Parx Casino rises from PhillyPark

December 18, 2009|By Suzette Parmley, Inquirer Staff Writer
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  • Bob Green, chairman of Greenwood Racing Inc., which owns the new Parx casino, said: "We're widening the scope of what we can do here."
  • Bob Green, chairman of Greenwood Racing Inc., which owns the new Parx casino, said: "We're widening the scope of what we can do here."
  • Player-service representatives at Parx check out the slot machines. The grand opening of the $250 million facility is today. It features 3,300 slot machines - and has room for table games.

Bob Green has a question for those who doubted him five years ago when he proposed building a slots parlor attached to a racetrack in Bensalem on an aging thoroughfare dotted with diners and budget restaurants.

"Who's laughing now?" Green, chairman of Greenwood Racing Inc., which owns the highly successful PhiladelphiaPark Casino & Racetrack at 2999 Street Rd., asked with a big grin yesterday.

It may be Green who's laughing all the way to the bank.

Three years after its Dec. 20, 2006, debut as Southeastern Pennsylvania's first slots parlor, PhillyPark will debut a state-of-the-art, $250 million expanded facility, called Parx, today that should accelerate its supremacy among the state's casinos.

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Parx, which opens its glass doors at 6 a.m., features 3,300 slot machines - 40 percent more than the old property that it sits next to.

It required an additional 150 employees to staff the three restaurants (Parx Grill, Chickie's and Pete's, and Foodies), a sports bar (Jax) with 20 flat-screen TVs and an entertainment area called 360, with a stage for live bands. The casino's total workforce is now about 800.

"We're widening the scope of what we can do here," said Green, who hails from north London, as he stood among the shiny slot machines yesterday. "The amenities and services we provide will put us in a different league."

The old PhillyPark casino was shut down early last Sunday to move the employees and equipment to the new property. Testing of the slot machines by state gambling regulators was Wednesday.

The three giant LCD screens on the outside entrance that could be seen from miles away, the three $1 million chandeliers in the center of the casino, and the marble floors show how far PhillyPark has come from its humble beginnings.

The sleekly designed casino is also a view of what is to come elsewhere - the next step in the metamorphosis of the state's slots parlors into full-fledged casinos that resemble Atlantic City's gambling palaces.

Next, according to Green, is a hotel, spa, additional restaurants, and showrooms, retail and maybe residential units.

"We have a plan," he said. "Because of the land we own, there is no constraint on what we can do."

Parx, at 260,000 square feet, takes up but a few acres of a 450-acre tract that Green owns.

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