Having toiled in the beer-soaked land of the jukebox for most of his career, it's perhaps only natural that Brendan Hartranft sees the budding gastropub empire he's built with his wife, Leigh Maida, in terms of Elvis Costello records.
"Accessible but with an edge," he says of his Costello-esque approach to crafting, in the short span of less than two years, a trio of taverns in up-and-coming neighborhoods around the city.
If Kensington's Memphis Taproom was their My Aim Is True debut, a straight-from-the-heart corner-bar hit that toed the delicate style line between beer-geek cool and easy local consumption, Hartranft calls their less-polished second endeavor, Local 44 in West Philly, his version of Costello's harder-edged This Year's Model.