But imagine the surprise when a gathering of professional wine judges in California, tasting blindly through thousands of American offerings at the recent San Francisco Chronicle Wine Competition, awarded gold medals to not one, but three New Jersey wines.
Sharrott's 2008 cabernet franc and a 2008 gewürztraminer from Alba, near Milford, were winners. Alba also claimed the Best of Class gold for its chambourcin.
"We've seen a continued growth of entries from outside of California," said Bob Fraser, executive director of the Chronicle competition, the largest in America, whose 4,913 wines came from 23 states.
Granted, most of these, like 90 percent of the $30 billion American wine industry's product, came from California. But in a competition where wines are tasted blindly, identified just by a number on the crystal stem, preconceptions are obliterated. And there are bound to be some unexpected winners.
Aside from the well-established vineyards of Oregon and Washington state, this year saw a strong push in medals from New York's Finger Lakes area, which took top honors in five of the 26 white and sparkling categories.
There were only six wineries entered from New Jersey and Pennsylvania. But three gold winners from New Jersey (Pennsylvania's only winner, Briar Valley Vineyard in Bedford, garnered three bronzes) emphasize the possibilities for winemaking in a region that few mainstream consumers, like Cooper, have taken seriously.
"I believe there have been some biases against East Coast wines," said Larry Sharrott Jr., who started the winery eight years ago with his son, Larry III. "But when wineries like ours win medals, it confirms the fact that we can produce excellent wines that stand up to the rest of the country. Part of the challenge is just getting people to try them."