Bobbleheads a trend that never ends for fans, teams

May 18, 2010|By MARK KRAM, kramm@phillynews.com
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  • Nodding Head Brewery & Restaurant owner Curt Decker with some bobbleheads and others below.
  • Nodding Head Brewery & Restaurant owner Curt Decker with some bobbleheads and others below.

AT THE NODDING HEAD Brewery and Restaurant on Sansom Street is a glass case that is a wonder to behold. In it sits every bobblehead figurine you could possibility think of: Snap, Crackle and Pop; Cheech and Chong and - for local flavor - Harry and Whitey, the late but always beloved Phillies broadcasting team of Harry Kalas and Richie Ashburn. Up on a shelf behind the bar are dozens more and, according to co-owner Curt Decker, hundreds more are in storage, including duplicates and some just not worthy of going into the rotation.

One soon-to-be acquired addition that is certain to be displayed is Roy Halladay, whose bobblehead will be given away to fans this evening at Citizens Bank Park. Decker says he "absolutely" plans to there, just as he always has been whenever the Phillies have run a bobblehead promotion. But exactly who Decker plans to remove from the rotation in favor of Halladay is unclear: Perhaps Mr. Bill . . . or Speed Racer . . . or Pee-wee Herman. Customers have been exchanging bobbleheads for a pint of beer for years at the Nodding Head, which Decker says was named that in 1999 only because one of his partners had had a recurring dream of a vintage bobblehead in the rear window of a car.

"It has been a cool phenomenon," he says. "People bring them in and we do give them a pint, but only if it happens to be an unusual one. We do not need any more of Donovan McNabb coming out of the Vet. We have a million of them."

Bobbleheads (or, as they are also called, "nodders") have been a popular giveaway for sports organizations for years, and have endured while other promotional ideas have come and gone. The craze began in 1999 when the San Francisco Giants did a giveaway of a Willie Mays bobblehead to mark their final season at Candlestick Park. In step with a trend that would sweep across not just sports but corporate America and elsewhere, the Phillies began doing bobblehead giveaways on May 20, 2001: Kids 14 & under received a Pat Burrell Bobbing Head Doll that Sunday at Veterans Stadium. The Eagles, Flyers and Sixers also have participated in bobblehead promotions, either as stadium giveaways or with other partners.

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