The Uptown's devoted fans have finally secured enough funds to start renovating the handsome, latte-hued art deco building on North Broad Street, one of Philadelphia's last great neighborhood theaters, and once the city's answer to Harlem's famous Apollo Theater.
With almost $2 million in hand, including $350,000 from the federal stimulus program, the Uptown Economic Development Corp. expects to begin construction in July, says its president, Linda Richardson. Her group's task will be to restore the colorful tiled facade of the historic 1929 building, designed by Philadelphia's Louis Magaziner, and rehab the four office floors above the theater.
As for the original 2,040-seat auditorium, it will have to wait for the sequel.
While the two-phase project won't immediately bring back movie nights, the effort is still a big step for the storied theater, which hosted the likes of the Supremes, the Jackson Five, and James Brown during its days as a concert venue. If all goes according to plan, the office renovation should position the theater for a major comeback in a few years. The Uptown's nonprofit will launch the project with a 1 p.m. ribbon-cutting on Saturday.
How did the Uptown, on perennially struggling North Broad Street, between Susquehanna Avenue and Dauphin Street, end up as a plucky movie-house survivor?
Unlike many historic theaters, the Uptown has the good fortune to be part of a larger complex, one located on a still-vital commercial stretch just north of Temple University. Its upper floors will be rented this fall to provide income for the upkeep of the building, Richardson explained. Once back on its feet, she believes the Uptown will be able to raise money to renovate the ground-floor theater, a job now expected to run $5 million.