That's right, a wedding chapel.
Think Las Vegas-style wedding site within blocks of City Hall and LOVE Park. Called the With this Ring Wedding Chapel, it's at 1307 Vine St. And although it's a far cry from the extravagant settings any Bridezilla worth her tiara would demand, it's a whole lot cheaper, too.
I'd call it bargain-basement cheap except that it's up a steep set of stairs.
For as little as $250, a couple can get hitched there.
So what if the flowers are silk? Or that it costs extra for candlelight? You can tie the proverbial knot for the price of dinner for two on Restaurant Row.
Avant lent his celebrity to the chapel in hopes that by giving couples an affordable option, more will take the step and make things legal the way he and his wife, Stacy, did three years ago.
Avant, whose own parents never married, said that as a kid that his only role model for marriage was an aunt and uncle.
After committing himself to God, he was celibate for four years before he married his wife, who was a virgin when they married. The couple, who live in Clemonton, N.J., have an infant daughter.
"We want to see people come back to what God said about marriage," Avant told me yesterday. "In today's society, you sound old-fashioned, but these are the things that work. I play in the National Football League, and I can't say that it's the most believing of those traditional values. As a matter of fact, people believe you are a player or a pimp . . . everyone is not like what you suppose them to be."
With this Ring opens at a time when increasingly Americans are delaying marriage or opting to have children out of wedlock.
"I think people are walking away because we have this idea that it's not going to work in the first place," Avant told me.
