Tattle: Priscilla Presley brings her jewelry line to QVC

ALREADY AN actress, author, businesswoman and charity organizer, Priscilla Presley is adding another line to her impressive resumé: jewelry designer.

The ageless grandmother, who's now having a great time with Lisa Marie's toddlers, will be on QVC Monday morning at 9 with host Jacque Gonzales, debuting the Priscilla Presley Collection, her own line of bracelets, necklaces, earrings, rings and more, inspired by her own life and rock 'n' roll. The fashion jewelry pieces will sell from about $35 to $170.

The QVC appearance has been nine months in the making, Priscilla said by phone yesterday.

"I've always loved jewelry," she said, "and I started designing quite a few years ago. For QVC, I decided not to go with fine jewelry because of the economy and QVC knows what their customers need and want."

Priscilla said that she's very involved with the pieces, which start with her own sketches, all the way through manufacturing. Even though everything is meant to be affordable, she stressed that she refused "to give up on quality. You want value for your customer.

"I don't do anything unless I'm full committed to it," she added, "and what I'm coming with is a product I'm passionate about and believe in."

And for now at least, that product is exclusive to QVC.

We couldn't let Priscilla go without getting her take on the troubled world of today's tabloid teens. Some of you may recall that she met Elvis Presley when she was just a teenager and he was perhaps the biggest star in the world (not to mention her daughter was briefly married to Michael Jackson 15 years ago, when he may have been the biggest star in the world).

It's almost inconceivable what the spotlight glare of the 24-hour news cycle would do to a Priscilla-Elvis relationship today.

"It's way too much too soon," she said of the starlets, "and it doesn't seem like a lot of these young women are surviving it. I was thrown into the race unprepared, but I had good grounding with my parents, who are still with me today. They said 'No' a lot.'

"These tabloids are not looking to help you but to tear you down."

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