With diapers like these, you can throw away the requisite tush-covers that come with most baby girl dresses. And the boy will keep cool sipping his sippy cup in just a T and an indigo booty. (I bet jeans company 7 For All Mankind is kicking itself.)
I know execs at Pampers and Huggies want us to be sold on the cute factor. After all, what's one more novelty item to add to the baby shower gift bag?
But the no-nonsense side of me - I can't bring myself to spend more than $100 on a pocketbook, even if it is Rebecca Minkoff - wants to know who thinks high fashion and poop need to be bedfellows?
I wondered if my reaction was due more to being mean-spirited than matter-of-fact. Heck, I could just be sore that denim options weren't available to my parents in the mid '70s. So I turned to the real target audience for these latest creations - moms.
Would they invest $16 for 24 toddler-size designer diapers, $6 more than the plain versions?
Shakirra Clark, a 37-year-old Center City mother of four, two of whom are in diapers, would never consider letting her kids walk around in just their underwear.
"I mean no matter how cute a diaper is, I prefer to cover it up. I'm not even sure I'd buy them if I had my $3 coupon."
Perhaps the denim Huggies are more to your liking? I mean, with the right white T, your kid can take on a cool, James Dean persona.
"I think they are weird," said Alyssa DeVore, mother of 4-month-old Lucy Olive. DeVore is the publicist at Center City label haven Boyds, so having a fashionable daughter is actually one of her priorities. And yet . . . .
"I think it's a strange concept," DeVore said. "I mean, don't they poop in a diaper?"
Precisely.
