That's one reason he's developed such a strong core brand. Another: His films play across the ethnic and class spectrum because they begin with the assumption that everyone, whoever he or she is, wants the same thing: Nice home. Bills paid. Educational and economic opportunity.
"People know I can do that kind of movie," he says. Are We There Yet? was initially conceived for Adam Sandler. When he passed on the project, it was offered to Cube, who had it tailored for himself.
Cube is one of a clutch of rap MCs, including Jay-Z, Dr. Dre, and Diddy, who has built his own entertainment empire. "All of us have had to take a stand for our careers," he reflects. Cube famously challenged N.W.A.'s manager when he demanded that his lawyer review a proposed contract.
"Lots of guys tried to get me to sign without representation," he says. "And when you alienate the people who were going to take advantage of you, you either learn the business or you don't progress."
Contact movie critic Carrie Rickey at 215-854-5402 or crickey@phillynews.com. Read her blog, Flickgrrl, at http://www.philly.com/philly/blogs/flickgrrl/
