Credit unions growing far faster than banks in region

Customers go for what they see as friendlier service, lower costs.

September 12, 2010|By Harold Brubaker, Inquirer Staff Writer

Walt Ross was thrilled when Citadel Federal Credit Union opened a branch in July near his house in western Chester County, near Parkesburg.

"They don't have the fees, the hassles," said Ross, who knew Citadel from its roots as a credit union for employees at the former Lukens Steel Co. in Coatesville, where he worked for 20 years, until 1996.

Ross said he switched back to Citadel from Susquehanna Bank a couple of years ago. The new office means he won't have to travel 11 miles to Citadel's Thorndale branch anymore.

Fueled by customers like Ross, credit unions have surged during the last three years in the Philadelphia region, grabbing market share from local banks as consumers opt for what they say is friendlier service at a lower cost.

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Since June 2007, assets at local credit unions have jumped 35 percent to $13.4 billion, nearly triple the 12 percent growth at banks based in the Philadelphia region, which reported total assets of $39.9 billion on June 30, an Inquirer analysis of federal banking data shows.

At the five biggest credit unions based in Philadelphia and the seven surrounding counties in Pennsylvania and New Jersey, the trend is even more pronounced.

Led by Police and Fire Federal Credit Union with $3.7 billion in assets, those institutions logged a 45 percent jump in total assets, to $8.2 billion.

Assets - mostly loans and investment securities - at the five biggest banks with headquarters in the same area climbed 18 percent, to $12.6 billion, during the three years ended June 30.

A similar, though less dramatic, disparity shows up nationally over the same period, with credit union assets up 22 percent, to $904 billion, compared with an 8 percent increase for banks, to $13.2 trillion.

Credit union executives attribute the strong performance of their industry to the absence of shareholder demands for results that fuel higher stock prices and richer dividends.

"We're a very consumer-oriented, cooperative type of company. We're not for profit, but we're for service," said Vince Market, chief financial officer of TruMark Financial credit union, of Trevose, the region's third-largest credit union, with $1.3 billion in assets.

Bankers - laboring under the conflicting pressures of politicians and the public to lend more while regulators urge extreme caution - have one main gripe about credit unions:

They do not pay federal income taxes, allowing them to offer higher rates on deposits and lower rates on loans.

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